WELCOME TO TOYOTA LA UNION

Toyota La Union is a corporation engaged in automotive dealership and distribution of brand new vehicles, genuine spare parts and service repairs.

Our mission:

Receiving all customers with warm smiles and greetings
Explaining carefully all the information required
Joining all our efforts in providing finest quality of sales experience
Understanding all situations and being patient at all times
Winning the smile of everyone in the dealership
Offering the best and swiftest servicing of vehicles
Navigating through all circumstances to provide the best possible customer experience.

Statement of Commitment

Toyota Motor Philippines Corporation (TMP) and its dealer network recognize the important role of the Philippine Competition Commission (PCC) in fostering fair competition that benefits both Filipino consumers and the national economy. Since its establishment in 1988, TMP has consistently sought to conduct its business with integrity, transparency, and accountability. While the company maintains that its terms and financing options for the sale of passenger vehicles, as well as its discount and rebate policies, are lawful, it acknowledges without admission of any liability, that certain aspects of these practices could be perceived as raising concerns under the competition law. Recognizing the importance of continuous improvement of its business practices, and in line with its responsibility to operate lawfully and uphold the basic tenets of fairness and equity, TMP and its dealers remain committed to strengthening its compliance framework, and ensuring that its conduct remains aligned with the principles of fair and open competition.

TMP and its dealers affirm that compliance with the Philippine Competition Act (PCA), its Implementing Rules and Regulations (IRR), and other applicable laws and regulations is a core component of its corporate governance framework. In line with this, TMP and its dealers underscore its commitment to ethical business practices, consumer welfare, and the prevention of anti-competitive conduct, consistent with the objectives of competition law.

Customer Welfare Commitment

A. Uphold Customer Choice and Promotion of Fair Competition – TMP, its dealers, and their marketing professionals commit to operating in a manner that ensures customers retain the freedom to select their preferred vehicle, financing, and product package. TMP and its dealers explicitly disavow practices such as forced in-house financing, excessive insurance premiums or accessory charges, bundling of additional units, or pricing schemes that exceed the Manufacturer's Suggested Retail Price (MSRP). Further, TMP commits to implement rebate programs which shall be reasonably non-discriminatory across all dealers and designed in compliance with the competition laws, and ensure that commercial arrangements and engagements respect and promote fair competition and ethical business practices.

B. Ensure Transparency – TMP, its dealers, and their marketing professionals commit to providing customers with clear, accurate, and accessible information on pricing, payment options, vehicle allocation, delivery timelines, insurance, and accessory options before purchase based on available data. Dealers are expected to avoid any deceptive, misleading, or unfair trade practices in their interactions with the public. Dealers shall maintain sufficient documentation to demonstrate that customers were informed of their options.

C. Uphold Consumer Rights – TMP, its dealers, and their marketing professionals commit to address customer concerns promptly and equitably.

D. Comply with Legal and Regulatory Standards – TMP, its dealers, and their marketing professionals pledge full adherence to all government laws and regulations.